who’d like to sell the world a coke?

“Invented in 1886 by an Atlanta pharmacist and Civil War veteran and marketed as a tonic for headaches and fatigue, Coca-Cola became a potent symbol of abundance and effervescence as it expanded around the globe…”

The New York Times ran a fascinating story in their business section today about Coca-Cola and the market structure of the soft drink industry.

The opening quote by Andy Warhol is a perfect description of goods that lack a supplement.


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